Web Terms Defined

Analytics - website analytics is data collected from the performance of a particular domain.

Clean Code - code that is easy to understand by coders.

Competitor Analysis - Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.  A competitive analysis is a critical part of your company marketing plan. (Entrepreneur.com)

Content Management - web content management systems are software in which one is able to edit their website content.

Customer Relationship Management (CRM) Database - manages customer interactions within a website and stores data that can be used to improve customer relations.

Discovery Meeting - refers to the “Getting to Know You” meeting with Dominator Websites.  We discover what your business pain points are, what you are looking for in a website company and what you want the website to do for you.  You discover how we can help you achieve what you are looking for.  After the Discovery Meeting, we come back with a proposed plan and price for your project.  Download the Discovery Questionnaire here if you would like to get a head start preparing for the meeting.

Duplicate Content Analysis - searches for duplicate text content on the internet, which, if present, could create poor performing search engine results.

E-Commerce - basically, this is online shopping, exchanging money for goods or services.

Email Marketing - targeted emails sent to a collected list of customers or clients for a specific purpose. Email marketing systems allow for customer privacy, personalization and email automation.

Google Structured Data - is a text-based organization of data that is included in a file and served from the web. (developers.google.com)

Hosting - providing storage space, maintenance of files and access for a website.

Image Alt Tag - names the image for search engine bots, which is a good thing, and also allows screen readers to “read the images” for the blind and visually impaired.

Inbound Link Analysis - looks at the links on other sites that are sending visitors to your site.  Inbound links are also called Backlinks and increase your search engine results.

Maintenance - as with anything you value and want to last and perform well, your website needs to be maintained.  When we maintenance sites, we look for missing images, broken links, layout problems and generally making sure the site is working properly.   We also offer minor site changes with our maintenance packages, which is something that doesn’t come standard with most agencies.

Meta Tag - provides metadata (information) about a Hypertext Markup Language (HTML) document and tells search engines what is contained in that web page.

Modules - a part of a website that performs a specific action or organizes information in a specific way to be viewed on the website.  A website can have various modules such as FAQs (Frequently Asked Questions database, News page displaying news in a particular order, Blogs, Forums, Events viewer, Ad Rotator...

Rich Snippets - are little samples of site content that search engines show when displaying results.  They help a search engine result pop out and pique the interest of the searcher.

Robots.txt - Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol. (robotstxt.org)

Search Engine Optimization (SEO) - uses good content and web tools to increase the probability that your website and it’s contents will appear in the results of a search on the internet.

Search friendly URLs - URLs that are easy for search engines to read as well as site visitors, and describes the page they are visiting.

Secure Zones - a designated section of your website that requires a login to access.

Site Structure Analysis - A website’s structure refers to how the website is set up, i.e. how the individual subpages are linked to one another. It is particularly important that crawlers can find all subpages quickly and easily when websites have a large number of subpages. (searchmetrics.com)

URL Analysis - checks to make sure URLs are search friendly.

Web Forms - a web form, also called an HTML form, is an online page that allows for user input. It is an interactive page that mimics a paper document or form, where users fill out particular fields. Web forms can be rendered in modern browsers using HTML and related web-oriented languages. (techopedia.com)

W3C Code Validation - the code used in our websites is correctly written to the standards for the World Wide Web Consortium.

XML sitemap - model of a website’s content to help users and search engines find information easily.

301 Redirects - directs the search engines from the previously used URL to the new URL to insure the new site is viewed.



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Glossary of Terms

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